Paid Marketing & PPC
Crewtec's paid marketing team manages enterprise advertising budgets across Google, Meta, LinkedIn, and programmatic channels with a single mandate: profitable growth. We handle everything from account structure and creative strategy to audience segmentation, bid management, and attribution modelling — giving you complete visibility into every rupee spent and the pipeline it generates.
Our Paid Marketing & PPC Process
Account Audit & Goal Setting
Review of existing ad accounts, creative assets, and historical data. We define target CPA, ROAS, and funnel stage KPIs before spending a rupee.
Campaign Architecture
Structuring campaigns by intent, audience segment, and funnel stage to ensure budget flows to the highest-converting opportunities first.
Creative & Copy Development
Ad creative, headlines, and landing pages developed and aligned to audience pain points, with at least three variants per ad set for testing.
Launch & Tracking Validation
Campaign activation with full verification of conversion events, pixel firing, UTM tracking, and CRM data flow before scaling budgets.
Optimisation & Scaling
Continuous bid adjustments, negative keyword management, audience exclusions, and creative rotation to improve ROAS week over week.
Reporting & Strategy Reviews
Bi-weekly performance calls and monthly executive reports covering spend, impressions, leads, CPL, pipeline influenced, and revenue attributed.
What's Included
Tools We Use
